Crafting Unique Brand Identities

The Unified Digital Backbone for Growth

Dedicated creative capability bridging UK innovation with GCC market dominance—building the visual infrastructure that drives all your future growth

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Boutique Precision

TabzyX is not a traditional commercial agency. We are a specialized collective of visual storytellers and digital architects, operating green to ensure agility and focus. We work with industry titans, including Nishat, Sapphire, and Wernerfelt—prioritizing quality over quantity.

Functioning as a 360-degree Augmented Digital Team, we are positioned to own and lead digital strategy of AB Group and affiliates. As the unified digital backbone, we deliver the strategic depth and creative firepower of a full department.

No bloat, no overheads—just pure, high-impact delivery,
designed to secure your market position.

Action Plan

The Opportunity Cost of Waiting

The event transport and luxury mobility market is time-sensitive. While your competitors are actively buying media and capturing online mindshare, AB Group and Six Degrees have an operational advantage that is currently invisible to the digital algorithm.

We propose a Digital Media Sprint to capture event-season and lock in preferred supplier status before rivals dominate the space.

Our Promise:

Unified Governance: One focal point for both companies
End-to-End Execution: From strategy to high-performance campaigns
Zero Friction: Seamless integration into your workflow

Vision 2030

Saudi event market is heating up and major contracts are being awarded. Event-driven opportunities close fast, so competitors are capturing online mindshare fast. Stronger digital visibility will help you convert your operational strengths into pipeline growth, decreasing the risk of missed RFPs.

Vision 2030

Unified Service Catalog

A dedicated team to function as an integrated creative and digital unit—the combined expertise to ensure brand consistency, visibility, and measurable growth.

Digital Strategy

Brand Identity Design

UI/UX Design

GenAI

Digital Marketing

Websites

Visual Storytelling

Brand Identity & Corporate Design

Building and maintaining a strong, cohesive brand presence across all touchpoints, including logos, visual systems, brand books, templates, signage, and fleet or facility branding. We also create standardized, visually engaging proposal templates and corporate decks to ensure consistent brand alignment.

Brand Identity & Corporate Design

Digital Marketing & Campaigns

Expanding reach and engagement through targeted strategies, involving content calendar, community engagement, audience growth with paid campaigns. Brand governance and strategy workshops to align all initiatives with business goals.

Digital Marketing & Campaigns

Digital Presence & Experience

Creating and managing the organization’s digital footprint across platforms, covering website design, content updates, SEO, and analytics. It also includes content creation and dedicated campaigns for Momentum, Logistics, DMC, and other new initiatives to drive awareness and engagement.

Digital Presence & Experience

Data, Insights & Optimization

Driving data-informed decisions through performance tracking and actionable insights—dashboards summarizing campaign performance, website metrics, and engagement data. Continuous optimization and improvement of ROI, reach, and engagement.

Data, Insights & Optimization

Slide Decks
Copywriting
Brand Graphics
Visual Proposals
Sustainability
Branding

Optimization
Landing Pages
Social Media
Custom Icons
Brand Visibility
API Integrations

Governance

Team Structure

To operate under the oversight from AB Group. The Managing Partner is responsible for delivery, governance, and client success, while the Creative Technology Director leads creative strategy, technological innovation, and experience design across all projects.

Core Team
Managing Partner
Governance, client relations, and financial management
Oversees delivery, governance, and client success. Manages business operations, partnerships, and financial sustainability, ensuring projects align with strategic goals and uphold quality standards.
Core Team
Creative Technology D.
Brand strategy, creative leadership, and innovation
Leads creative and digital strategy across all projects. Bridges creative & technical teams, defines direction, integrates AI-driven innovation, and ensures brand consistency across all digital touchpoints.
Flexible Team
Digital Marketing Lead
Strategy, content, and performance management
Develop and execute digital marketing strategies across platforms, managing social, content, SEO, and paid campaigns, ensuring brand-aligned storytelling, engagement, and data-driven optimization.
Flexible Team
Graphic/Motion Designer
Visual design, animation, and creative execution
Create and execute design deliverables—branding, campaigns, digital assets, and videos—ensuring visual consistency, engaging motion content, and alignment with brand and marketing strategy.

Core Team
Managing Partner
Governance, client relations, and financial management
Oversees delivery, governance, and client success. Manages business operations, partnerships, and financial sustainability, ensuring projects align with strategic goals and uphold quality standards.
Core Team
Creative Technology D.
Brand strategy, creative leadership, and innovation
Leads creative and digital strategy across all projects. Bridges creative & technical teams, defines direction, integrates AI-driven innovation, and ensures brand consistency across all digital touchpoints.
Flexible Team
Digital Marketing Lead
Strategy, content, and performance management
Develop and execute digital marketing strategies across platforms, managing social, content, SEO, and paid campaigns, ensuring brand-aligned storytelling, engagement, and data-driven optimization.
Flexible Team
Graphic/Motion Designer
Visual design, animation, and creative execution
Create and execute design deliverables—branding, campaigns, digital assets, and videos—ensuring visual consistency, engaging motion content, and alignment with brand and marketing strategy.

Prep Phase (10-12 weeks) Brand Identity Kit & Website Makeover

— Brand Assessment & Competitor Analysis — Brand Style Guide — Website Makeover (essential) — Brand Collateral - Full-service Brochure (digital/print) - Flyers/Brochures (audience/service-specific) - Business Presentation Template - Business Proposal Template NOTE: This phase also includes the PK team onboarding.

Prep Phase (10-12 weeks) Brand Identity Kit & Website Makeover

DM Phase A (week 1-4) Rapid Campaigns

— Search campaigns: For example, keywords like “event transport UK”, “live event coach hire UK”, “VIP coach hire Riyadh”, “corporate charter bus Saudi” — LinkedIn campaigns: Target job titles such as “Event Manager”, “Venue Operations Director”, “MICE Planner”, “Corporate Events Lead” — Retargeting audiences who visit website — Organic social push: Publish “behind-the-scenes” content, highlight your high-level clients, emphasize your readiness and fleet capacity

DM Phase A (week 1-4) Rapid Campaigns

DM Phase B (week 5-8) Momentum & Proof

DM Phase C (week 9-12) Scale & Convert

AB Group

6-month Digital Media Sprint

The duration of each phase depends upon the finalized scope of work. This set of deliverables is designed to align with best practices, while incorporating the initial study of the brand.

Financials

Core Team

Managing Director

Salary/Share details here

Creative Technology Director

PKR 500K / month

Flexible Team

Digital Marketing Lead

PKR 100-150K / month

Graphics/Motion Designer

PKR 200-250K / month

Full-Stack Developer

PKR 250-350K / month

AB Group's Digital Marketing Prep Phase will cost approx. PKR 2.5M
Timeline: 3 months (tentative)

Win-win

Working Models

The goal is to propose something that is simple, smart and sustainable to set the expectations, financial structure, and trust from the start.

Phase 1 – Hybrid Leadership Model

Creative Technology Director + Flexible Expert Network - The client engages the Creative Technology Director as an Independent Consultant on a fixed monthly fee - The CTD leads all creative and digital initiatives, acting as the client’s in-house creative and digital head - She assembles and manages a flexible network of vetted freelancers (Digital Marketing Lead, Graphic/Motion Designer) on a project basis — billed transparently through the client company Characteristics: - CTD remains independent — not an employee of the client - No employee benefits or legal HR obligations on the client’s side - No fixed working hours; focus remains on quality deliverables - CTD determines how and when work is delivered - The client pays for availability, expertise, and end-to-end deliverables management Pros: - Minimal long-term financial commitment for the client - Flexibility to scale or replace resources based on workload - Ideal for gradual team building and trust development - Single point of communication for the client

Phase 2 – Fixed Retainer Model

Phase 1 – Hybrid Leadership Model

Phase 2 – Fixed Retainer Model